What high intent posts on X (Twitter) look like

Both posts above are about bookkeeping software, and both were found on X. A keyword alert sends you both. Only one of them is a person who might buy something this month, and the difference is not vocabulary, it is who the sentence is about.

The first is somebody describing a problem they own, in the first person, that nobody has solved for them yet. The second is somebody commenting on an industry. That is the whole distinction, and almost every mistake in social selling comes from missing it.

The four tests a post has to pass

These are the questions worth asking of any post before you spend a reply on it.

• Is the need theirs? Written in the first person, about their own situation. A person saying “everyone should use a proper invoicing tool” is giving advice, not asking for it.
• Would they buy it, or build it? A developer complaining about a lack of good scheduling libraries is not going to buy a scheduling product. Practitioners in your own field are the most common false positive there is, because they use all your words.
• Is the post about lacking the outcome? Not about the category, not about a company in the news, not about a feature they admire. About the thing they do not have.
• Has anyone served them already? If three people have replied with the obvious recommendation, the ask is closed. Freshness is not a nice to have here, it is most of the value.

The phrases that actually carry intent

People do not write “I am in market”. They write these, and each one is worth searching for on its own.

• The open ask. “anyone know a...”, “can someone recommend...”, “looking for a...”, “where do people get...”. The clearest signal there is, and the most competed for, because everyone else can search for it too.
• The failing incumbent. “our X renews next month and I am not paying that again”, “this thing has broken twice this week”. A budget that already exists and a reason to move it. Almost nobody watches for these because they contain no question.
• The stalled attempt. “I have tried three and they all...”, “spent the weekend on this and gave up”. Someone who has proven they care enough to spend time, and now knows what they need.
• The quiet need. “doing this by hand and it is taking my whole Sunday”. No question, no brand, no budget stated, and often the best conversation of the week, because you are the first person to offer anything.

What looks like a lead and is not

• Praise for something already bought. Enthusiasm about a purchase is the end of a buying process, not the start of one.
• Other sellers. Your competitors, agencies and freelancers in your field write posts that match every keyword you care about, and none of them are buying.
• Rhetorical questions and jokes. “why is every CRM like this” is a complaint about the world, not a request for a recommendation.
• People priced out of what you sell. A real need with a stated budget a tenth of your price is not a lead, it is a disappointment for both of you.
• Anyone having the worst week of their life. Grief, illness, an accident, losing a home or a job. These posts sometimes contain your keywords. Answering them with anything you sell is a harm to a person and a wound to your account, and no rule about intent overrides that.

Why scoring beats filtering

A keyword filter can only answer yes or no, so it is set either wide enough to bury you or narrow enough to miss the quiet needs, which are the ones nobody else is answering. Reading each post and giving it a number solves that: everything is collected, and the ranking decides what is worth your afternoon.

It also makes the judgement inspectable. A post scored 88 with a reason attached can be argued with. A post that simply matched “looking for” cannot.

That is what ReachFast does: it reads your site, decides what an ask for your product looks like, scores every post it finds from 0 to 100 against those four tests, and keeps the ones worth a reply. Each survivor arrives with its answer already written, and you press send.

Questions