Use separate X lead projects when two products answer meaningfully different buyer questions and each deserves its own board and recurring expense. Do not create a project for every size, color or package if those variations serve the same request. The decision is about the conversations you want to find—not the number of items in your catalog.
Decide by buyer question, not product count
For each offer, write down a plausible public question from someone looking to buy it. Then ask whether the same buyer, the same underlying need and essentially the same response would fit both offers. If so, treat them as one lead-finding focus. If the questions call for different answers, separate boards may make it easier to judge which posts belong to which offer.
This distinction matters for ReachFast because each product can have its own project, board and daily scan. ReachFast builds the search from the website or store you submit rather than asking you to configure keywords. A separate project therefore gives a distinct offer its own scan and place to review leads; it does not, by itself, prove that people are asking about that offer on X.
Keep two limits in view. Similar products might belong together as a planning decision, but do not assume a single project can represent every related product page or variation exactly as you intend. And when two products differ, separate boards are useful only if each surfaces requests you would actually consider answering.
A shop with two offers and three portrait sizes
Consider a fictional shop selling custom pet portraits and wedding invitations. It offers portraits in three sizes. A portrait buyer might ask, “Can someone make a drawing of my dog from a photo?” An invitation buyer might ask, “Who can design invitations for a small wedding?” Those are different requests, with different details the seller would need to check before responding. The three portrait sizes, however, are options within the same portrait request; the seller can discuss size after establishing that a custom portrait fits.
The resulting plan is two potential lead focuses—portraits and invitations—not four projects for the two offers plus three sizes. Give each distinct offer its own paid project if its board brings in suitable public asks and you have time to review them. Treat the portrait sizes as one offer for this decision, provided the submitted website or store represents them clearly enough for that focus. If invitation requests are too scarce or poorly matched to warrant a subscription, keep only the portrait project active. These are hypothetical buyer questions and choices, not observed lead counts.
Use the same test on less obvious pairs. Two software plans aimed at the same buyer solving the same problem may call for one focus, even if they have different prices. Two services sold by the same business may need separate focuses if one buyer asks about emergency repairs and another asks about long-term design work. What matters is whether combining their candidate posts would make the board harder to act on.
Weigh the second board against its monthly cost
As checked on October 1, 2026, ReachFast advertised a US$49-per-month launch price per project, retained until cancellation, and a US$99-per-month standard price per project after launch. At either rate, adding a second paid project doubles this subscription expense. Check the price available when you subscribe rather than budgeting on the assumption that the launch offer will remain available.
The separate board is worth paying for when it gives a distinct offer a useful review queue that you will maintain. If one offer produces little that fits, the cleaner separation may not justify a second subscription. A single board can be the cheaper choice, but it is not a reason to treat unrelated requests as interchangeable.
| Paid projects | Launch price | Standard price | Board-management choice |
|---|---|---|---|
| One: portraits | US$49/month | US$99/month | Review portrait requests on one board; no paid invitation board. |
| Two: portraits and invitations | US$98/month | US$198/month | Review each offer’s requests separately; manage and pay for both boards. |
Check demand before committing to another subscription
ReachFast offers a free first scan for one project without a card; continuing to receive new leads daily requires a subscription. Its first scan can look back up to two weeks of public X posts, while active projects scan daily. Use the available first scan to inspect whether the offer attracts requests you can genuinely answer. Do not assume every offer qualifies for its own free first scan, or treat one look-back period as a guarantee of future volume.
Before paying for a second project, note the product represented, the kinds of requests you would answer, how many suitable posts you found in the period you checked, and whether you can keep reviewing another board. If the evidence for that offer is weak, defer the second subscription. ReachFast says subscriptions can be added or cancelled by project; after cancellation, scans pause at the end of the paid period, while the project and its leads remain in the account.
This decision assumes you want a lead-finding tool in the first place. If you are still deciding whether to pay for discovery at all, the manual X search versus lead tools guide addresses that separate choice.
