When a buyer asks “Your product or Competitor X?”, answer the choice they are making, not the competitor’s name. Identify the requirement that would decide it, check current evidence for both offers, and say which fits better—even if it is not yours. If the post leaves that requirement open, ask a focused question instead of declaring a winner.
Find the requirement that could change the answer
Read the buyer’s full post and any clarifying replies. Note the two named offers and separate a firm requirement from a preference. “I need someone to set this up for me” can decide between a self-serve tool and a setup service; “which is better?” cannot. Do not turn a mention of price, speed or ease into the deciding factor unless the buyer says it matters or you ask.
Write the decision in one sentence before drafting: “If the buyer needs ___, the better-supported fit is ___.” If you cannot fill the first blank from the conversation, your next useful reply may be a question. If you cannot fill the second from evidence about both offers, check the offers before recommending either.
Check both offers on the same requirement
Open your current offer page and the competitor’s current offer page or other directly relevant documentation. Compare the specific purchase path the buyer could take: what is included, what requires extra work, and any condition that changes the answer. A general feature list is less useful than a description of who actually performs the task the buyer cares about.
For each offer, mark the relevant point as confirmed, conditional or unknown. If your page confirms self-serve setup and the competitor’s page confirms a done-for-you service, you can describe that difference. If the competitor’s page simply does not mention assisted setup, you cannot conclude that it never offers it. Check further or limit your reply to what you can verify. Likewise, avoid calling your own offer easier, cheaper or faster without evidence that covers the same scope.
If the deciding requirement is an exact device, version or integration, use the compatibility guide to establish support before comparing fit. An approximate match is not a verified advantage over another offer.
Recommend the offer that fits, not the one you sell
Consider a fictional buyer comparing your self-serve setup tool, SetUpKit, with a done-for-you setup service, LaunchCrew. For this example only, assume the current SetUpKit page confirms that customers perform setup using the tool, while the current LaunchCrew page confirms that its team performs setup for customers. Neither example name or offer is a claim about a real business. The same verified difference leads to opposite recommendations depending on the buyer’s requirement.
| Buyer’s stated requirement | SetUpKit: self-serve tool | LaunchCrew: done-for-you service | Recommended answer |
|---|---|---|---|
| “I need someone to do the setup.” | Customer does the setup. | Service team does the setup. | LaunchCrew fits this requirement better. |
| “I want to do the setup myself.” | Customer does the setup. | Service team does the setup. | SetUpKit fits this stated approach better. |
Make the public reply match the evidence
If the fictional buyer says they need the work done for them, a candid reply would be: “I sell SetUpKit, which is for people who want to handle setup themselves. Since you need someone to do it, LaunchCrew’s done-for-you service looks like the better fit based on its current offer description.” If they instead want to do it themselves: “I sell SetUpKit. Its self-serve setup matches what you described; LaunchCrew describes a service where its team handles setup. If you want to control the process yourself, SetUpKit is worth considering.” Use either version only after confirming that the live offers still support it.
If the post says only “SetUpKit or LaunchCrew?”, do not guess which trade-off matters. Ask: “Are you looking to do the setup yourself, or do you need someone to handle it for you? I sell SetUpKit, so I want to make sure I’m comparing the right kind of help.” If the buyer names another nonnegotiable requirement, check that requirement for both offers before returning to this setup comparison.
ReachFast says it surfaces public X requests and prepares a suggested reply that opens in the X thread with text ready to send; it does not post on your behalf. Treat that text as a draft, not evidence about either offer. Re-read the live question, replace any unsupported comparison, disclose that you sell one of the options, and send only the answer your check supports. For more on shaping the reply itself, see the product recommendation reply guide.
